5 YEAR OLD'S IN LINGERIE FASHION SHOW + Toddlers and Tiaras and Padded Bras for 10 - 12 Year Olds
Clothing Store Accused of Selling "Sexualized" Bras for Children
Matalan have come under fire today from MP Sarah Champion for selling a bra that 'sexualizes children'.
The bra in question was first brought to The Shadow Minister for Preventing Abuse and Domestic Violence's attention when a parent wrote to her concerned about how the padded, plunge bra was being sold in the store's two to 13-year-old section.
She explains on her Facebook page:
"The item in question is a £4 bra targeted at young girls, as their 'ideal first bra'", Sarah explains. "It is sold in the 2 to 13-years-old section on the Matalan website. Judith was concerned that the bra was too sexualized and totally unsuitable for a young girl. I bought the bra to see for myself.
"The bra is black, with padding and a plunge-front, which gives the illusion of a cleavage. Matalan are advertising this as a 'teen' bra, but the sizes available are tiny. The bra I'm showing in the photo is meant to be a 28A, but it's not more than 23 inches. This means that the girls actually wearing the item could be younger than eight.
"Judith believes, and I agree, that the sale of clothes like this contributes to the sexualization of children. She is extremely worried that this item could be used in abusive images of children."
Sarah has since written to the Chief Executive of Matalan to try and have these products removed from the shelves.
And people on Twitter are getting angry about it, too.
@Matalan I ask you to withdraw the black padded bras aimed at per-pubescent girls from your range. Sexualisation of children adds to CSE.— IWTT aka Truthie (@Real_IWTT_Ringo) May 10, 2019
However a spokesperson for the brand denied that the bras sexualize young children, instead claiming the padding is for modesty purposes only.
"Since 2011 we have been working in conjunction with Mumsnet, where this sensitive issue was raised as part of their 'Let Girls be Girls' campaign. We purposely ensure that our girls' bras are not sold to specific ages but are sold in sizes", Matalan commented.
"They have been developed following customer feedback that girls want bras to protect their modesty at this sensitive age.
"The bras in question are not padded so as to enhance cleavage but are a smooth moulded shape to act as a modesty and comfort layer.
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